W's in Digital Marketing

Ever started a business and wondered, “How do I get people to notice me without standing on the street screaming ‘BUY MY STUFF’?” That’s where digital marketing comes in.

WHAT is Digital Marketing?

Let’s say you opened a potato farm (because, why not?). You have the best potatoes in town—crispy, golden, life-changing. But if nobody knows about them, you’ll just be sitting in a field, alone, with your potatoes. Sad.

Digital marketing is like putting up big flashy signs—but online! Instead of standing in the middle of the road yelling, you use the internet to tell people:

➡️ “Hey! We’ve got the best potatoes in town!”
➡️ “You like fries? You’ll LOVE ours.”
➡️ “Click here for a free potato. No, seriously.”

Boom! People see it, get curious, and come running.

WHY is Digital Marketing Important?

Here’s why digital marketing is the superhero of business:

People Live on the Internet – Everyone is scrolling, Googling, and watching videos all day. If you’re not online, you’re invisible.
It’s Cheaper Than A Billboard – Why spend big bucks on a huge sign when you can reach people for way less using Facebook or Google?
You Can Target the Right People – Instead of telling everyone about your potatoes, you can show ads ONLY to people who love fries, mashed potatoes, and hashbrowns. Genius.
You Get Instant Feedback – If people love your potato ad, great! If nobody clicks, you can change it right away (try a dancing potato next time).
Works for Any Business Size – Whether you’re a tiny farm or a giant potato empire, digital marketing works for everyone.

WHERE Does Digital Marketing Happen?

Think of digital marketing like a loud but charming potato seller popping up where people hang out online:

Google – Someone searches “best potatoes near me.” If you’ve done SEO (fancy term for "making Google love you"), your farm shows up first.
Social Media – Instagram, TikTok, Facebook,where people scroll for hours. You post videos of your potatoes looking delicious. People get hungry. Mission accomplished.
Your Website – This is your online home where customers learn about you and maybe buy your potatoes with one click.
Emails – Ever signed up for a website and gotten “Hey! Here’s a discount!” emails? That’s email marketing, and it works!
Online Ads – You know those ads that follow you around after you look at something once? Yeah, that’s digital marketing, too.

WHICH Digital Marketing Strategies Work Best?

It depends on what you want:

Want more people to find you? Get on Google (SEO & search ads).
Want people to love you? Post fun stuff on social media.
Want customers to keep coming back? Send them emails like “Hey, we missed you! Here’s 10% off your next potato.”
Launching something new? Run ads that say, “Introducing the world’s most perfect French fry!”

There’s no one-size-fits-all. Mix and match like a potato buffet.

WHEN Should You Use Digital Marketing?

When You Need Customers - If your potato farm is quiet, it’s time to get online.
When You’re Launching Something New -A new type of fry? A potato festival? Tell the world!
When You Want to Grow - If you want to sell to more than just your grandma, digital marketing helps , reach people far and wide.
When You Don’t Want to Be Forgotten - If you stop marketing, people forget you exist. Stay relevant, or become that one place I think I heard about once... maybe?

TL;DR (Too Long; Didn’t Read):

What? Talking about your business online so people notice you.
Why? Because people live online, and it’s cheaper and smarter than old-school ads.
Where? Google, social media, websites, email, and ads.
Which? Use SEO, social media, email, or ads, depending on your goal.
When? Whenever you want more sales, more customers, or more excitement.

So, in short: Digital marketing = telling the right people about your awesome thing, without screaming in the street!!

Got all W's and now trying to find out how ???? come chat with me at neesraj.com

Now go out there and make your potatoes (or whatever you sell) famous!

Search This Blog

W's in Digital Marketing